Luxury is freedom

Boutique BDK Parfums © Alexandra Trotobas

Rue Saint Honoré was recently enriched with three new stores dedicated to niche perfumes. The BDK, Molinard and Nishané boutiques are added to other elegant addresses, Byredo, Céline, Ex-Nihilo, Diptyque, Le Labo, L’Artisan Parfumeur, Initio, Fragonard, Officina Profumo-Farmaceutica di Santa Maria Novella, present in this famous Parisian luxury street.

David Benedek, founder of the BDK brand in 2016, managed to establish himself a few blocks from the first perfume boutique opened by his grandparents in the 1960s. Nishané, a prestigious Turkish brand created in Istanbul in 2015, brings modernized scents of its lush culture with a name that means “symbol”. Maison Molinard, which has existed since 1849 in Grasse, is opening a new boutique in Paris.

She thus celebrates Célia, its new creator, the first woman in five generations of perfumers to take charge of the family company.

Bottles and intoxication, fragrances and pleasures, a veritable ball of bewitching essences Faubourg Saint Honoré…